What are the exact reasons to develop an app for a business?

It is no secret that practically every company in every industry is developing its own application and succeeding as a result. Almost no industry has been unaffected by this remarkable phenomena, including travel, eCommerce, entertainment, and healthcare.

While there are many reasons why developing an app is essential for success in the contemporary corporate environment, let’s focus on the most important ones.

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Competitive advantage

Making an app for your company can provide you the much needed competitive edge. If you take a look around you will see that the majority of your notable rivals currently provide their consumers with services through a range of mobile applications. Giving your clients and potential clients a window of access to your company is crucial. As a result, you are on an even playing field when it comes to competing with other similar businesses and market players.

Convenience and accessibility

A high-quality app for your company should be a no-brainer given that people spend over 4 hours per day on their mobile devices (and a significant portion of that time is spent on apps). Your customers may easily and quickly access your company and its offers with the use of an app. Additionally, they benefit from the convenience of having access to information, goods, services, etc. while on the road.

Visibility and exposure

Having a mobile app for your business can help you establish a strong online presence, which is one of the main benefits. You may make sure that your company is exposed to a large and relevant consumer base with a well-organized app store optimization (ASO) strategy. Mobile app visibility creation is the new slogan for companies of all sizes and types.

Marketing and promotion

Businesses can sell their brands, advertise their goods, and advertise their services with apps. While advertising on social media, websites, and other dispersed internet resources has dominated the previous 15 years, a business app can give you a focused channel for self-promotion.

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Enabling the customer journey

You can actually map out the complete shopping path a customer takes using an app. Well-designed mobile apps serve as a tool for customer acquisition and retention that draw in, engage, and persuade prospective customers to make purchases.

Customer experience

According to SalesForce, customer experience alone influences 70% of purchases. Delivering a unique shopping experience is essential for retaining customers. Apps help you do so by allowing a great deal of personalization. By designing a custom experience for every user, you can ensure that your customers feel valued and special. Mobile apps enable businesses to personalize content and customize the entire buying journey, for every unique app user. This enhances the buyer’s experience.

Customer loyalty

It takes time and effort to win someone over, especially when you want them to buy your products with their money. You must provide clients with something they would genuinely value given the hordes of companies vying for the same target market. A mobile app can help you increase client loyalty to your business by providing incentives like discounts, promotions, and special offers.


An app is an excellent way to encourage people to discover various services that your company provides. For instance, you can offer your app user extra content, premium features, related products, and subscriptions. Apps allow you to cross-sell your offerings via in-app promotions or purchases. Most leading app marketplaces, like Google Play and the iOS App Store, also allow you to advertise and offer in-app purchases directly on the app store.

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Since apps enable you to significantly cut down shopping time, enhance the buying experience, and offer centralized access to your business offerings, this combination of factors is bound to lead to an improvement in sales. Many companies have recognised the potential for mobile apps to boost their sales, and they have seen enormous returns on their investments. Apart from giving you a platform to sell your products, strategies such as in-app advertising, in-app purchases, premium and paid versions of an app, can help create additional revenue streams for your business.

Brand image

In today’s overcrowded market, branding is a crucial activity. No matter how much effort you put into it, it always seems less. Gone are the days when having a mobile app would be considered a “differentiator”. Modern-day customers “expect” businesses to have an app. Apart from all the other wonderful benefits that an app offers, maintaining (or improving) your brand’s image, reputation, and recall value are among its most distinct advantages.

Customer service

You can respond in real time to client requests and issues by using an app. Having an app for your company allows you to significantly improve the level of customer care you provide, which is one of its biggest features. While your customers will prioritise discovering and purchasing products, they will also prioritise having access to 24 hour assistance to resolve issues. A help desk, real-time chat support, and other features can all be integrated into an app to boost the effectiveness of the customer service aspect of your business.


Apps allow you to get real-time feedback from users. Your customers may not find what they are looking for, or may have a question related to your offerings, or may want to make suggestions in order to fulfill their wish-list. An app can enable you to acknowledge customer feedback and make changes accordingly (whenever and wherever required).

Actionable insights

An app is by far the most convenient and effective way to gather priceless customer data. User information is the one significant factor that allows a company to provide better customer service and increase revenue. Modern apps are equipped to collect, organize, and reproduce customer data in the form of demographics, lucrative markets (geographies), customer needs, and preferences. You can make wiser, quicker, and better decisions with the help of app analytics insights.

Numerous statistics show the significance of investing in a solid mobile app for your business is something you definitely cannot ignore. So, what is holding you back? If you are on the lookout for an experienced mobile app development company, get in touch with us today!

Greyslate Technologies is the go-to partner, for a wide array of businesses, for their mobile app development needs. With world-class solutions, a team of expert professionals, and an illustrious list of clients across industry segments, we are adept at creating unique mobile apps. Talk to us to Learn more about our app development solutions.

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