12 Advantages of using WordPress

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Are you on the fence about choosing a CMS (content management system) for your website? Are you thinking about WordPress but unsure if it will work for you?

I’ll get started straight away. These are the 12 advantages of using WordPress for your company’s website.

1. Market Share of WordPress

Have you heard that WordPress is just appropriate for “blogging websites”? While that might have been accurate ten years ago, this perception of WordPress is wholly incorrect now. In reality, Builtwith’s analysis of the top 100K websites worldwide reveals that WordPress holds around 28% of the market.

Why is this important? Because it produces other advantages of WordPress (like support), which I’ll discuss further down the list.

2. A Lot of Companies Use WordPress

Because of WordPress’s market share, a lot of companies who offer professional web design services utilise WordPress to create their client’s websites, or at least they have in the past. Don’t get me wrong; not all agencies will be fantastic at using WordPress, but at least you won’t have to look all over the place to locate someone who can help.

Additionally, excellent tools like Codeable are available for locating a WordPress developer quickly.

I would look for a web design company that focuses solely on WordPress to get the greatest outcomes.

3. Excellent Hosting Choices

A few excellent hosting companies have chosen to focus only on WordPress as it has developed over the years. For instance, WPEngine’s fantastic offering does exactly this, as suggested by its name.

When a company chooses to specialise, it is simpler for them to dominate its market. WPEngine is among the greatest solutions available for hosting WordPress simply because they greatly simplified their company by not hosting other platforms. Here are some aspects of WPEngine that I adore:

  • Daily automated backups with one-click restoration
  • Amazing security – they even let you know if any of the plugins your website uses have known security flaws. Because they are so familiar with the WordPress technology, maintaining the security of their hosting is simpler for them.
  • Speed – Since WordPress is their main platform, WPEngine has been able to put a strong emphasis on speed, and it even comes with caching software that is ready to use.

4. WordPress Theme Options

WordPress has countless thousands of themes in addition to plugins. WordPress really offers over 11,500 themes for purchase on Theme Forest alone. Themes can be a great option for businesses with limited funds to save money while still receiving a website that can satisfy their needs.

While saving money in the early stages of your business can be super beneficial, themes certainly come with limitations. Because they’re made for mass consumption, it can be hard to get the exact look you’re going after. It can also be challenging to get the right features you’re needing without patching together a hodgepodge of plugins.

I’d advise businesses with capital to invest to take a more customised approach, which I’ll explain in the paragraphs that follow.

5. Over 54,000 Plugins – A Great Benefit of WordPress

That’s not a typo, either. The fact that WordPress has over 54,000 plugins, from basic feature boosters to full-fledged programmes that may assist you manage your website and business, is a big advantage of using the platform.

Though you’ll want to be choosey – i.e. use the most reputable and supported companies – a few strategic plugins could save you thousands or even tens of thousands of dollars by not having to develop custom solutions.

6. You Can Create Custom Themes on WordPress

Organizations can commission a company to create a unique WordPress theme in addition to buying a pre-made theme. By taking this approach, you’re still using a complex framework with numerous built-in functions, but you’re also extending it and producing an on-brand design.

You can ask “what do we want to do with our website?” rather than “what can this theme do and can we make this work?” There aren’t many limitations when creating a custom WordPress theme; you can pretty much do anything, which is a major advantage of using WordPress.

7. Content Creation is Easy On WordPress

WordPress still has a significant advantage over competing platforms because of those early roots, even if the platform has developed much beyond simple blogging. The following WordPress features make it simple to create content:

  • Built-in word count for targeting long-form content requirements
  • Autosaving feature
  • Easy to switch between WYSIWYG and text editors
  • Distraction-free writing mode
  • Simple insertion of media

Of course, this is only the tip of the iceberg. Additionally, I like that you can utilise plugins like Yoast to develop focus keywords and enhance on-page SEO.

8. WordPress can be customised to be extremely secure

Though it’s true that WordPress sites can be hacked — after all, the larger the market share, the bigger the target — there are several pretty simple ways for making your WordPress site very secure, which is another advantage of WordPress.

Generally speaking, using strong passwords, updating your software, and selecting a reliable hosting provider will significantly reduce risk for your business. However, there are still a tonne of security precautions you may take after that.

9. WordPress is Search Engine Friendly out of the Box

Another advantage of WordPress is that it offers excellent Search Engine Optimization (SEO) right out of the box in addition to making content quickly. This is crucial because you want to make sure that search engines like Google can find your content in addition to producing high-quality content.

Here is an article about it that was published on WordPress.org.

10. No Expensive Licensing Fees – A WordPress Perk That Saves Money

WordPress is open source, thus there are no startup or continuing licence fees, in contrast to competitors like SiteCore, which may cost as much as $40,000 in initial licencing fees. This makes WordPress an extremely cost-effective option for businesses who don’t want to spend a fortune, in addition to low-cost, reliable hosting costing anything from $20 to $100 per month.

But just because something is free doesn’t necessarily imply it’s not good. Here are a few possibly surprising brands that you may or may not know use the WordPress platform.

11. WordPress is Scalable

Are you still with me? That brings us to benefit number 11, which is that WordPress is also incredibly scalable. Developers and agencies can expand your website so that you can have countless groupings of data and unique interfaces for each type thanks to a convenient feature called “custom post types.” What am I referring to here? What if the following “collections of data” were simple to add to on your website?

  • Personnel and staff profiles
  • Project or case study descriptions
  • Job vacancies
  • Testimonials
  • Products

With WordPress, and a competent developer, it’s fairly easy to create as many of these custom post types that an organization could need. It’s simple to add new entries in a scalable manner when these are set up properly using custom WordPress development.

12. WordPress Keeps Evolving

My final advantage of using WordPress is constantly expanding and changing. When that happens, you are given free access to all of the additional features. Similar to what I said earlier about their being no licencing fees, WordPress updates and patches are likewise free. Although hiring a developer to guide through these modifications may be beneficial for many businesses, but in most cases, these costs should be pretty minimal.

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